Green City

Catherine Mater

Gazette-Times Publisher Mike McInally spoke with Catherine Mater, president of Mater Engineering and posessing more than 30 years of research and design experience in the forest industry.

Some of the interview was in the print version of the monthly InBusiness publication, but the entire thing is online and worth a read.

Mater’s got some interesting points to consider about creating and sustaining business and environmental action.

Here’s one:

What I see most prevalently is a misunderstanding about the necessary connectivity between profitability and sustainability. In my world, it’s not sustainable unless it’s transfering to the bottom line, unless investors can be brought to the plate. …
(We) have to be really smart about how we do this and recognize that the two worlds of business and sustainability are not incompatible. They’re critical partners in making one another work

Give it a read and sound off in the comments.

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